Why a CFO?

It’s all about focus. A CFO supports the CEO by looking after the financial side of the business:

  • Improving cash flow;
  • Strengthening credit sources;
  • Preparing budgets; and
  • Focusing the accounting function on the strategic goals of the business.

When a CFO takes on these responsibilities, the CEO can focus on what he or she does best: adding maximum value to the company. Specifically, a CFO focuses on the keys to growing and solidifying the business:

  • Sales
  • Gross profit
  • Overhead expense
  • Profit
  • Cash flow
  • Working capital
  • Banking and other credit relationships
  • Strategic planning
  • Budgeting and forecasting
  • Financial statements
  • Flash reports
  • Exit strategies

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